Courses

/Courses
Courses2018-02-09T21:34:15+00:00


Advertising Creative StragegyResearch StrategyTheories Of Mass CommunicationGlobal Strategic CommunicationsLaw & Ethics in Mass CommunicationTrends In Graphic DesignProduct CreationThe Pitch APPortfolio DevelopmentShort & SweetWordsmithingScript Writing (Radio, TV, Web)Get A JobVisual ImpactSocial MediaVideo StorytellingDigital CampaignsMotion GraphicsInteractive ConceptingExperiments in Digital PhotographyHeroes and SidekicksEverything is MediaType JourneyThinking StrategicallyProfessional Project
Course ID: FIU | ADV 6805

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings. Create unforgettable visuals with powerful messages.

Course ID: FIU | MMC 5440

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Understand the use and sources of secondary data, the underlying logic of various research designs, when to use qualitative research, including focus groups and ethnographic studies and how to design a survey. Transform research into useful information and understand how statistical results can be applied in real-world managerial situations.

Course ID: FIU | MMC 6402

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Familiarize students with current communication theories and their application, including cognition, interpersonal and mass communication, persuasion, diffusion and feedback, communication campaigns and varieties of social control.

Course ID: FIU | MMC 5306

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
This course explores global markets and intercultural communications while providing advanced study, evaluation and application of cultural context, theories, stakeholders, and trends in media, advertising, and public relations. Analysis of ethical, legal, political, and social communications issues around the globe.

Course ID: FIU | MMC 6213

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Law & ethics in Mass Communication: In this course, FIU – MAS creative students learn the basics of corporate responsibility, government regulations, industry self-regulations, legal and ethical aspects of mass communications and advertising. Given the powerful influence of media and mass communication in shaping attitudes and behavior in today’s world, this course is designed for advertising professionals, to understand and appreciate how to create truthful, honest and ethical advertisements and socially responsible communications that protect consumer rights and avoid harmful messages for children, young people and society at large.

Course ID: FIU | VIC 5205

Program Type: Art Direction

Course Length: 9 Credits

Course Description:
You’ve seen the future and it’s in your pocket or your purse. It’s always on and always there as consumers move through their day and their night––in-store, out-of-home, on-air, or in-print. You will explore ways to tap the enormous power of mobile marketing.

Course ID: MAS | POP 535

Program Type: Art Direction

Course Length: 3 Credits

Course Description:
As the media landscape has “morphed,” so has the role of the ad agency. Today’s leading shops not only promote products, they come up with product ideas and then develop them. This is a primer on the process.

Course ID: MAS | POP 629

Program Type: Art Direction

Course Length: 3 Credits

Course Description:
This course will replicate the agency environment as closely as possible. As in the real world, strategic planning and creative students are teamed together to develop creative work to solve a brand’s problems. They will also learn how to brainstorm ideas as a team and pitch them to clients.

Course ID: MAS | POP 540

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
The purpose of this course is to develop the student’s final body of work and to teach them career-long skills for building and maintaining a strong portfolio. Students will use these final portfolio formats to hunt for jobs after they graduate.

Course ID: MAS | POP 512

Program Type: Copywriting

Course Length: 3 Credits

Course Description:
Headlines, web banners, outdoor boards, tag lines, and Twitter posts all require precision and a certain turn of phrase. You’ll learn to be a writer of few words that carry a big message.

Course ID: MAS | POP 514

Program Type: Copywriting

Course Length: 3 Credits

Course Description:
Mastering the craft of writing. Embrace the relevance of long copy in the online world as you tackle grammar and punctuation. Realize the “buck” stops with you.

Course ID: MAS | POP 524

Program Type: Copywriting

Course Length: 3 Credits

Course Description:
Writing for visual and audio media requires specific skills and a fluency in the idiosyncrasies of each medium. Learn how to write scripts that exploit the narrative potential of these environments. Content strategy: Learning how to write scripts for different media and where it is most impactful.

Course ID: MAS | POP 609

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
The purpose of this course is to prepare students to successfully job hunt after graduation. The class focuses on defining a career vision, developing a toolkit for self-promotion that complements the student’s portfolio, and learning to speak confidently about oneself and work. Note that the Get A Job class does not focus on the actual creative work produced by the student, but rather on the packaging of that final work (both in digital and hard/tangible formats), their personal career development and the job hunting process.

Course ID: MAS | POP 519

Program Type: Art Direction

Course Length: 3 Credits

Course Description:
Visual communication transcends language and cultural barriers like nothing else. Learn how to create symbols that interact powerfully with contradictory meanings. Create unforgettable visuals.

Course ID: MAS | POP 531

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
This course will introduce students to the use of social media for the purposes of brand communication and promotion. Beyond the buzzwords and the hype, the fact is that social media platforms are nothing but venues for communication. Some of these conversations take place between consumers and brands. How can marketers use social media to better serve their customers? How can brands achieve authentic relationships with consumers and leverage the power of these connections for the benefit of all participants?

Course ID: MAS | POP 504

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
The ubiquity of the video camera and the global stage of YouTube have given the power of the moving image to the masses. Tell a story with motion, sound and time.

Course ID: MAS | POP 527

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
This course will show you how an idea can be expressed across multiple online platforms in a concerted effort to reach and connect with users, regardless of digital media.

Course ID: MAS | POP 526

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
In this course, you will develop a broad understanding of motion graphics, production concepts, design tools and the enabling techniques while acquiring a working vocabulary through a series of structured problem-solving activities.

Course ID: MAS | POP 522

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Students will get a crash course in digital wizardry. They’ll learn how to concept for interactive projects while learning about the medium on the way to the concept. Students will learn how to come up with interactive ideas, how to pitch those ideas to a client, and how to take the idea into production. The course will cover how to design for the web, how to think about animations, learn what makes up a digital campaign, and how to get your campaign into everyone’s inbox.

Course ID: MAS | POP 502

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Sculpt light. Re-color the world. Magnify. Reduce. Blur. Sharpen. Capture. Release. Record a decisive moment or make one. This class explores techniques in using the digital camera as a tool in visual experimentation.

Course ID: MAS | POP 546

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Weekly guest lectures by different nationally recognized advertising professionals. You’ll be exposed to various types of advertising and design categories. Having the opportunity to view work from different types of professionals will help you make better choices about your career. You will work on briefs from top Creatives from around the world. The visiting Industry Heroes mentor you in a simulated advertising agency environment. You will grow your advertising network, polish your presenting skills and create integrated campaigns for your portfolio.

Course ID: MAS | POP 515

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
You’ll learn how to integrate all media––old and new, offline and online, what’s coming down the line––into the ideal conduit for your branded message. You’ll explore applications of the next technological blockbusters: touch screen, voice and face recognition, telepresence. What’s next? Teleportation?

Course ID: MAS | POP 511

Program Type: Art Direction

Course Length: 3 Credits

Course Description:
An introduction to the art of typography. You’ll get a solid foundation in the techniques of type design as well as the history behind the type faces and the times that created them.

Course ID: MAS | POP 508

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
Understanding the importance of strategic thinking and how it fuels the creative process. In this course, you’ll learn how to make all creative ideas smart and strategically sound. You’ll learn the process of a strategic creative. You’ll learn how to approach the creative research process. You’ll learn how to uncover “insights” that will lead to writing a creative strategy statement. You’ll learn to formulate an ideal communications strategy. You’ll learn about the creative brief. And ultimately, you’ll develop solutions as a creative team based on your own strategies.

Course ID: FIU | MMC 6950

Program Type: Art Direction & Copywriting

Course Length: 3 Credits

Course Description:
The professional project is designed to demonstrate the student’s excellence in an area of communication study. Students in the Master’s program will be expected to combine their theoretical knowledge with their creative talent by researching, strategizing, and executing an innovative communication solution to a specific topic. A final thesis (professional project) is required.

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