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So far gdelosreyes has created 307 blog entries.

How to Build an Advertising Art Director Portfolio

If you are an aspiring art director then you know just how important it is to have a killer portfolio. Your portfolio serves a significant purpose because it allows employers to see your skills, originality, and helps them determine if you are a good fit for their company. It also helps you land the job [...]

The Broad Skill Set of a Creative Professional

In the world of clever marketing campaigns, the fast-food giant, and local Miami brand Burger King tends to stand out. In 1998, Burger King launched an April Fools' Day stunt involving a left-handed Whopper. Burger King claimed that the “new” Whopper supposedly rotated the burger ingredients 180 degrees. The prank went over quite well among [...]

By |2019-06-12T14:00:17+00:00June 6th, 2019|Creative Strategy, Creative Theory|0 Comments

Analytical Thinking vs Creative Thinking

At times, advertising seems like a divided field. Employers hire different types of professionals to fulfill varying tasks. On the advertising creativity side, you have the art directors and copywriters whose effectiveness depends on coming up with unique, thought-provoking concepts. On the nuts and bolts side, the account planners rely on research and insights to [...]

By |2019-05-23T14:46:13+00:00May 22nd, 2019|Creative Strategy|0 Comments

Content Brief Template for a Digital Marketing Strategy

Using the right content brief template is key to ensure that your digital marketing strategy is effective and productive. These are the benefits of using a well-structured template: Lines up with big picture brand goals Drives your audience to a valuable action for the client Maintains the brand voice your client wants to deliver Here’s [...]

By |2019-03-27T17:05:57+00:00March 27th, 2019|Blog|0 Comments

Art Director Salary With and Without a Graduate Degree

Many creative people endeavor to become art directors at advertising agencies. This role lets them use their talent for “big picture” thinking, and play with a number of mediums including: Copy online and in print Fonts/Graphics for multiple outlets Photography and Video production Content campaigns But did you know that having a graduate degree could [...]

By |2019-03-21T16:48:18+00:00March 18th, 2019|Art Direction|0 Comments

What Kind of Jobs Can You Get with a Degree in Global Strategic Communications?

The field of communications is so applicable to every other job industry. So while having a degree in Mass Communications can be leveraged in a variety of ways, it’s also wise to stay focused on what type of job within the industry, you’re targeting as you earn your degree. But you need to be enrolled [...]

By |2019-03-21T17:55:36+00:00March 13th, 2019|Global Strategic Communications Creative|0 Comments

A Guide for What Careers You Can Get with a Masters Degree in Strategic Communications

Strategic Communication is not marketing, public relations, business, advertising, journalism, psychology, sociology, or even social communication. Strategic Communication selects, leads, integrates, coordinates, activates and executes the fundamentals of these disciplines and uses them creatively. Simply put, Strategic Communications means ‘infusing communications efforts with an agenda and master plan’ and is considered the integration between strategy [...]

By |2019-03-07T16:41:05+00:00March 7th, 2019|Career Development|0 Comments

Advertising Job Titles: Hierarchy and Salaries

Advertising is a type of marketing communication used to promote or sell something e.g. goods, services, or ideas and even individuals or companies usually in the form of branding. The process to create and promote is layered and multi-faceted so a number of different jobs to fit the needs have sprung up to accommodate the [...]

By |2019-04-04T15:14:41+00:00March 4th, 2019|Advertising|0 Comments

How to Become an Art Director

There are many creative people out there who struggle to find a career path that fulfills them while earning a good salary. One such path is working in art direction for an advertising agency. While it is becoming more lucrative with the importance of digital advertising, marketing, and content creation, art direction is a demanding [...]

By |2019-03-05T00:07:20+00:00February 20th, 2019|Advertising|0 Comments

Can’t Find an Advertising Job? Get Noticed by Improving Your Online Presence

The job market is a tough one these days. Competition is at an all-time high and the creative fields are experiencing something of a renaissance as they offer a plethora of advantages and align more closely with the trends of what society values in life. One of the keys to snagging a coveted career in [...]

By |2019-01-23T20:45:49+00:00January 23rd, 2019|Career Development|0 Comments
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