Arlyne Obregon, ‘93
Written by: Camila Fernandez
Vice President of Ad Sales at NBC Universal, Arlyne Obregon, ‘93 leads advertising sales in Latin America with teams in Mexico, Colombia, Chile, Argentina Brazil, Venezuela, Peru and Panama. After more than two decades of experience in the industry, Obregon supervises under Universal’s portfolio of regional channels: Universal Channel, Studio Universal, Syfy, E! Entertainment and Telemundo International.
She graduated from FIU with a bachelor’s degree in communication (advertising) and describes her alma mater in three words: friendly, flexible and successful.
Her responsibilities include developing markets from their humble beginnings, which requires strategic thinking and team collaboration skills. She visits agencies and clients to work with their marketing teams to ensure they meet budget requirements.
“I enjoy challenges and having to build the region from scratch and being able to see the progress is totally rewarding to me,” says Obregon.
Before serving as Vice President, Obregon was Sales Director for Sony Pictures Television International where she garnered expertise in market advertising in Miami. For 16 years, she brilliantly guided a team of sales executives responsible for a $16 million budget in Mexico, while establishing relationships with key clients and agencies within the industry. Previously, she was Vice President for Advertising Sales in Sony Pictures Miami, overseeing regional sales for Sony Pictures Entertainment networks in Latin America.
“I have been in this career for more than 22 years and have been able to develop markets in Panama, Mexico and Central America. I have been able to do so by setting my own strategy and goals, which have always been focus driven.” In fact, Obregon’s mission statement for her Ad Sales group is Believe. Focus. Conquer.
Some of her greatest mentors include past FIU professors Mel Stein and Emerita Pat Rose.
“Mel Stein was an extremely difficult professor, but very smart and well versed in the advertising world. He ended up teaching me most of the pillars of my career, such as Creative Concepts 1 & 2, Principles of Advertising and Writing for Mass Communication. He always came in prepared to show life examples of his own experience, clips, prizes and good readings. I understand he passed away years ago, but it would have been great to be able to share with him what I have accomplished.”
Obregon said she owes much of her merit to Stein’s philosophy: In advertising, you need to zigg when everyone else is zagging. In other words, while everyone else goes one direction, the successful will go the other.
“I have always followed that philosophy in my corporate career and have been able to conquer markets that no other channel had identified.”
Obregon said Rose taught her the basic principles of public relations and that she followed her first footsteps into her career and the Advertising Association.
“In the advertising industry, it is important to follow your instincts and your strengths and to never give up! Do not settle for average because it is not good enough these days. To make a difference in this world, always strive for excellence.”
Robert Bozeman ’15
Taking his past tragedy and using it as an impetus for change, Robert Bozeman. Jr has spent the past years advocating against gun violence throughout South Florida. In February 2005, he was shot in the head at a club after an altercation broke out with two men. He was left to fight for his life for five days.
Understanding how fragile life is and having been humbled by his experience, he decided to make a positive change in his life. With great determination, he fought his way back into the classroom, resolute to graduate with a B.A. in Communication Arts. The program has helped him become an effective speaker, build confidence to speak in front of crowds, and given him the tools to develop powerful messages.
His campaign against gun violence uses his personal experiences to teach at-risk youth about the power of forgiveness. Labeled “The Anti-Violence Ambassador” by the Black Affairs Advisory Board, Robert Bozeman Jr. is a voice for today to speak a word of peace and inspiration to our future.
To read more about his story, visit: Carta News
Olivia Alvarez ’13
Alvarez graduated from Florida International University with a Bachelor’s in Communication Arts and a minor in Global Media Communications. She was also appointed Student Ambassador for her program by Department Chair, Joann Brown this past spring semester. Prior to graduating, she began her role as Editorial/Marketing Coordinator for Selecta Magazine and became Managing Editor for CasaLife Magazine, Selecta’s sister publication. “Working for Selecta has truly been a remarkable experience, because not only do I get the chance to write about some of my favorite things—fashion and beauty, but I also get to work alongside an incredible team of professionals who are just as enthusiastic about their job as I am!” Aside from proofreading and editing the magazine each month, Olivia is responsible for putting together several columns, including Beauty, Women/Men’s Fashion, Jewelry and Decor. She is also responsible for Selecta’s Social Media sites and webpage, and also puts together Marketing agreements and sponsorships with other organizations. On her spare time, she enjoys reading books, blogging, filming YouTube videos for her channel, catching up with friends and family, cooking and playing with her two dogs, Harley and Valentino.”
To read more about her story, visit: Carta News