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Majors & Track Sheets

The undergraduate program offers a Bachelors of Science degree in Communication with a specializations in Public Relations, Advertising and Applied Communications, and a Bachelors of Arts degree in Communication Arts.

 

Communication Arts

In today’s global environment, effective communication skills have a significant impact on career success.  The Bachelor of Arts in Communication Arts is an in-demand major for those interested in pursuing careers as directors of communication in business, government, non-profit organizations or the arts.

Organizational Communication Tracksheet

Art & Performance Tracksheet

Design Studies Tracksheet


PRAAC (Public Relations Advertising and Applied Communications)
Effective Fall 2017

The new PRAAC degree allows students to create more of their own degree program, allowing them to take courses from both Public Relations and Advertising as well as other types of communication (public speaking, communication studies, and digital media). It is different from the current tracks in Advertising and Public Relations in that it focuses more clearly and specifically on the skills and topics related to Public Relations, Advertising and related communication fields. Students are given more freedom to build their own skill set while still ensuring that the core skills and knowledge are still a part of the program.

Tracksheet


Public Relations
Will be discontinued after Fall 2019

Design the public images and help shape an organization’s goals and communicate its mission and goals to its various publics. Discover the intricacies of communication campaigns in corporate and public media.

Tracksheet

 

Advertising Will be discontinued after Fall 2019

Promote and create the ideas, the brands that live in the industry of global persuasive communications. Discover and develop skills in the art of persuasion through the formulation of creative strategies (account planning and account management) or through creative execution (art direction and copywriting).

Tracksheet