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Majors & Track Sheets

The undergraduate program offers a Bachelors of Science degree in Communication with specializations in Advertising and Public Relations and Bachelors of Arts degree in Communication Arts.

Advertising

Promote and create the ideas, the brands that live in the industry of global persuasive communications. Discover and develop skills in the art of persuasion through the formulation of creative strategies (account planning and account management) or through creative execution (art direction and copywriting).

Tracksheet

 

Communication Arts

In today’s global environment, effective communication skills have a significant impact on career success.  The Bachelor of Arts in Communication Arts is an in-demand major for those interested in pursuing careers as directors of communication in business, government, non-profit organizations or the arts.

Organizational Communication Tracksheet

Art & Performance Tracksheet

Design Studies Tracksheet

 

Public Relations

Design the public images and help shape an organization’s goals and communicate its mission and goals to its various publics. Discover the intricacies of communication campaigns in corporate and public media.

Tracksheet