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Majors & Track Sheets

The undergraduate program offers a Bachelors of Science degree in Communication with a specializations in Public Relations, Advertising and Applied Communications, and a Bachelors of Arts degree in Communication Arts.

 

Communication Arts

In today’s global environment, effective communication skills have a significant impact on career success.  The Bachelor of Arts in Communication Arts is an in-demand major for those interested in pursuing careers as directors of communication in business, government, non-profit organizations or the arts.

This degree explores a number of disciplines needed for developing and delivering effective content. Through analyzing communication campaigns in corporate and public media, students can develop and promote creative strategies and creative execution, and employ effective and clear communication in this diverse and customizable program.

As a student, you will learn to develop critical thinking and strategic communication in both a local and global landscape. After graduation, you can find exciting opportunities in career fields such as content creation, communications specialists, public relations specialists, and much more.

Organizational Communication Tracksheet

Art & Performance Tracksheet

Design Studies Tracksheet


PRAAC (Public Relations Advertising and Applied Communications)
Effective Fall 2017

The new PRAAC degree allows students to create more of their own degree program, allowing them to take courses from both Public Relations and Advertising as well as other types of communication (public speaking, communication studies, and digital media). It is different from the current tracks in Advertising and Public Relations in that it focuses more clearly and specifically on the skills and topics related to Public Relations, Advertising and related communication fields. Students are given more freedom to build their own skill set while still ensuring that the core skills and knowledge are still a part of the program.

This degree explores a number of disciplines needed for developing and delivering effective content. Through analyzing communication campaigns in corporate and public media, students can develop and promote creative strategies and creative execution, and employ effective and clear communication in this diverse and customizable program.

As a student, you will learn to develop critical thinking and strategic communication in both a local and global landscape. After graduation, you can find exciting opportunities in career fields such as content creation, communications specialists, public relations specialists, and much more.

Tracksheet (For students beginning Spring 2019 and after)

Tracksheet (For students beginning Fall 2018 and earlier)

Area of Concentration


Public Relations
Will be discontinued after Fall 2019. No new students will be admitted to this program after Summer 2017. Current FIU students officially declared in the major can complete their degree or move to the new PRAAC degree program.

Design the public images and help shape an organization’s goals and communicate its mission and goals to its various publics. Discover the intricacies of communication campaigns in corporate and public media.

Tracksheet

 

Advertising Will be discontinued after Fall 2019. No new students will be admitted to this program after Summer 2017. Current FIU students officially declared in the major can complete their degree or move to the new PRAAC degree program.

Promote and create the ideas, the brands that live in the industry of global persuasive communications. Discover and develop skills in the art of persuasion through the formulation of creative strategies (account planning and account management) or through creative execution (art direction and copywriting).

Tracksheet

 

Graduate Programs:

Global Strategic Communications

Global Strategic Communications: Creative Track 

Global Strategic Communications: Online 

4 +1 Degree Program

Master of Science in Communication- Global Strategic Communication
Designed for current FIU students in all majors who want to get a head start on their Graduate degree while completing their Bachelor’s degree. Students interested in learning if the 4 +1 program is right for them should reach out to the SCJ for more information. Students already majoring in one of the other tracks in Communication or Communication Arts should contact their current advisor to see if this is a good option for them. Current FIU students who are not in any of the current Communication or Communication Arts tracks Arts should contact the Advising Office to schedule an appointment: 305/919-5235 or 305/348-1255.