The undergraduate program offers a Bachelors of Science degree in Mass Communication with a specialization in Public Relations and Applied Communications, and a Bachelors of Arts degree in Communication Arts.
PRAAC (Public Relations Advertising and Applied Communications) Effective Fall 2017
The new PRAAC degree allows students to create more of their own degree program, allowing them to take courses from both Public Relations and Advertising as well as other types of communication (public speaking, communication studies, and digital media). It is different from the current tracks in Advertising and Public Relations in that it focuses more clearly and specifically on the skills and topics related to Public Relations, Advertising and related communication fields. Students are given more freedom to build their own skill set while still ensuring that the core skills and knowledge are still a part of the program.
In today’s global environment, effective communication skills have a significant impact on career success. The Bachelor of Arts in Communication Arts is an in-demand major for those interested in pursuing careers as directors of communication in business, government, non-profit organizations or the arts.
Organizational Communication Tracksheet
Art & Performance Tracksheet
Design Studies Tracksheet
Advertising No new students will be admitted to this program after Summer 2017. Current FIU students officially declared in the major can complete their degree or move to the new PRAAC degree program.
Promote and create the ideas, the brands that live in the industry of global persuasive communications. Discover and develop skills in the art of persuasion through the formulation of creative strategies (account planning and account management) or through creative execution (art direction and copywriting).
Public Relations No new students will be admitted to this program after Summer 2017. Current FIU students officially declared in the major can complete their degree or move to the new PRAAC degree program.
Design the public images and help shape an organization’s goals and communicate its mission and goals to its various publics. Discover the intricacies of communication campaigns in corporate and public media.
Global Strategic Communications
Global Strategic Communications: Creative Track
Global Strategic Communications: Online
4 +1 Degree Program
Master of Science in Communication- Global Strategic Communication
Designed for current FIU students in all majors who want to get a head start on their Graduate degree while completing their Bachelor’s degree. Students interested in learning if the 4 +1 program is right for them should reach out to the SCJ for more information. Students already majoring in one of the other tracks in Communication or Communication Arts should contact their current advisor to see if this is a good option for them. Current FIU students who are not in any of the current Communication or Communication Arts tracks Arts should contact the Advising Office to schedule an appointment: 305/919-5235 or 305/348-1255.